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Infilect's image recognition technology swiftly detects pricing on product displays, empowering CPG brands and retailers to monitor price fluctuations in real-time. By analyzing images, this tool identifies price tags and labels, equipping businesses to stay ahead of competitive pricing, track changes, and capitalize on promotional opportunities. With rapid data processing capabilities, image recognition facilitates agile strategy adjustments in response to market dynamics. AI-powered algorithms help CPG brands price their products based on data like competitor pricing, customer response, sales promotions, and many more.
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Infilect's advanced technology employs bounding box detection followed by classification based on sticker color and form (white, red, ESL)
Infilect seamlessly assigns stickers to the SKU that maximally overlaps with them (above or below), ensuring accurate pricing for all items within the same SKU.
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Infilect's system meticulously extracts prices from each sticker, categorizing them into normal, discount, and promotional buckets for enhanced clarity and efficiency.
Effective monitoring of display prices is paramount for Consumer Packaged Goods (CPG) companies due to frequent occurrences of incorrect pricing being presented to consumers. Ensuring accurate price displays is crucial for maintaining consumer trust and optimizing sales performance in the competitive retail landscape. These discrepancies can arise from various factors, including:
Retailers deviating from the recommended price range.
Absence of price displays.
Misplacement of price displays.
Failure to reflect promotions such as discounts or combo pack prices.
Inaccurate representation of updated pricing.
Competitive offers that may be more appealing.
Harness the power of Image Recognition (IR) technology to conduct Retail Price Audits effortlessly. Infilect’s comprehensive reports cover essential metrics such as Retail Selling Price (RSP), Temporary Price Reductions (TPR), Fixed Selling Price (FSP), multiples, and ensure the alignment of Price Promo Groups.
Share insights seamlessly with retailers, facilitating collaboration and informed decision-making for optimized pricing strategies.
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From Acronyms to Zettabytes: The Industry Glossary You Can’t Miss Out On
With a comprehensive glossary at your fingertips, you'll be able to speak the language of the CPG industry with confidence and clarity. Whether you're a seasoned pro or just starting out, this glossary is the ultimate resource for unlocking insider knowledge, understanding industry trends, and staying up-to-date with the latest developments in your field. From A to Z, you'll find all the key terms, acronyms, and definitions you need to thrive in your industry. So why wait? Start exploring the industry glossary today and take your knowledge to the next level!
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