Infilect’s Most Advanced Image Recognition Covering The Most Sought-After CPG Product Performance KPIs
On Shelf Availability
Area Share of Shelf
Linear Share of Shelf
Facing Count Share
Brand, variant, and SKU (size) detected for each product.
New product launch workflows available
Proactive alert when new packs are detected
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How many stores have a particular SKU.
For example, SKU 1 is currently present in 7 stores out of 10 stores. So, OSA % for SKU 1 is 70%
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Out of expected SKUs, how many SKUs are currently present in a particular store.
For example, in the above store out of 10 SKUs which were supposed to be present, only 6 SKUs were actually present, so OSA of that store in this particular store is 60%.
For the set of photos in a visit, pixel to cm factor is computed with reference pixel dimensions and the product dimension.
The sum of linear lengths (cm) of all relevant products in the shelf is computed along with empty space. This is the category length.
The sum of linear lengths (cm) of the brand’s products on the shelf is computed. This is brand length.
Ratio of the number of SKUs of a particular brand kept on the retail shelf to that of the total SKU count in that category which is present on the shelf.
Ratio of the total space occupied on a shelf by the brand’s SKU to that of the total retail shelf space allotted for SKUs of that category.
