VISUAL CONTENT INTELLIGENCE

Turning Visual Content into Customer Value

INTELLIGENT DIGITIZATION OF RETAIL

Derive deep insights from retail videos and images through artificial intelligence

Every day, consumers interact with products created by retail brands in several retail outlets. Capturing these interactions and understanding them to the finest level can provide a gold mine of information for retailers and brands to improve their product offerings, operations and delight customers with unmatched experience. Every day these interactions are already captured through in-store video cameras as well as images from visual merchandising partners who manage retail shelves. Retailers and brands have this rich data stored without scalable ways of deriving insights from them. This remains as “dark data” that contains deep insights that can turn businesses.

 

At Infilect, we specialise in deriving insights from such “dark data” through advanced deep learning and artificial intelligence technology. We have built strong proprietary technology that parses retail videos and images at scale to the finest level and derive insights that can help improve today’s retail in a multitude of ways.

RETAIL SHELF INTELLIGENCE

Win the First Moment Of Truth

Consumers love choices and in today’s hyper competitive retail world, there is a vast amount of choices for consumers to choose from when they enter into a retail store. It is extremely critical for fast moving consumer goods (FMCG) brands to understand how their products are sold in every retail store. Shelves become the ultimate touch point for consumers to first interact with the product. Brands who wish to win this “first moment of truth” should have complete control and visibility on how their products are sold.

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RETAIL VIDEO ANALYTICS

Gain deeper understanding of retail operation and customer experience in real time

Nowadays, in retail stores and malls a lot of information is captured in the form of videos, which are primarily used for loss prevention, theft analysis and mostly post-morterm analysis when a mishap happens. Real-time video analytics can unravel a mountain of insights from videos captures in-stores and help improve store operations and customer experience. Infilect has created an industry leading smart camera (based on AWS Deeplens) that captures and processes videos in real-time in the device and send interesting events to the store owner.

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CONTENT DRIVEN E-COMMERCE

Delight your customers with inspirational content that is shoppable instantly!

Delight your users with real-life attractive content which shows your product in context. Engage them with shoppable content that are immersive and inspirational. We have created Huew, a shoppable fashion magazine to demonstrate the power of content driven commerce. Huew serves as a catalog of “shoppable” inspirations where inspiring visual content such as photos and videos are linked to products and services. Users discover trending content, collect their favourite content and get an opportunity to shop the products or services linked to them instantly.

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BRANDS & ADVERTISERS

Gain Deep Insights and Trends using Visual Social Intelligence

Brands and Advertisers can gain a gold mine of valuable information about their consumers by understanding their interaction with visual content on social media. Deep analysis of visual social media and user interactions can provide tremendous value to brands and advertisers to curate, stock and recommend the most trending products to their users. Similarly, designers and manufactures can produce products that are in trend and improve their sell-through. Infilect’s Visual Social Intelligence tool provides comprehensive real-time insights by analysing social media interactions by users and providing them through a simple to use tool.

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GET IN TOUCH NOW!

Experience hockey stick growth in your business metrics with visual content intelligence!