Bid Adieu to the old layout, out of stock situations and say Bonjour to the new face of the stores. How, you ask?
By tracking category resets around the corner, and navigate the future with precision.
Much like the transition of autumn where old leaves fall, making way for new growth, a category reset in CPG retail is a deliberate process that clears the path for fresh changes. It involves the reorganization of store layouts, akin to the fallen leaves on the forest floor, creating a fresh environment for customers. Autumn signifies a change in season - a category reset in a store is a strategic adaptation to evolving customer needs, market trends, and product availability.
Welcome to a new era of retail management! In today's highly competitive market, staying ahead of the curve requires a deep understanding of your products and customers. One vital aspect of this is tracking category resets in the stores. Whether a general trade player or a retail giant, managing category resets effectively can be a game-changer for CPG manufacturers.
Category resets are more than just a store layout update. They are a strategic move that can significantly impact your business. Tracking them allows you to:
Ensure that the new store layout enhances the performance of your product and drives a higher footprint.
Keep a close eye on stock levels and turnover rates, preventing overstock and stockouts.
Identify which product categories benefit the most from resets and tailor your strategies accordingly.
Stay ahead of your competitors by constantly fine-tuning your store layout based on actual performance data.
Zero visibility into the store layout for CPG manufacturers
Find agencies with credible proof of work
Might not have a rich repository of historical data
Manual, vulnerable data collection & processing
Help CPG manufacturers partner with agencies through on-ground partners across different geographies in the U.S. Help agencies grab good opportunities to showcase proof of work to the retailers.
Collaborate with the field force and equip them with rich historical data, both catalog & in-store, of CPG brands collected over the past years.
.png)
The collective effort of the Infilect team and the on-ground agency then translates to the production and analysis of the planogram & the realogram.
.png)
The drill ensures that compliance is maintained in the stores, simultaneously, the agency is made aware of the quality of work done by their representatives through an Expected vs. achieved KPI framework.
.png)
The collated data can then be shared with CPG companies about current placements, ideal placements, competitor data, and much more. This in turn adds to the richness of the data reservoir.
.png)
At Infilect, we've developed a cutting-edge tracking solution designed to help you master category resets. Our system offers:
Stay up-to-date with the latest information on customer traffic, sales, and stock levels during and after resets.
Get actionable insights through customized reports and analytics tailored to your unique business needs
Our system goes beyond historical data, using predictive modeling to help you make informed decisions.
Our user-friendly interface is designed for retail professionals, making it easy to integrate into your daily operations.
.png){kind=icon}
.png)